Adapt & Extend eBook

Making a dull subject into something bold

This digital eBook is targeted to the manufacturing industry, a guide on using Mendix low-code software to "adapt and extend" your systems. I collaborated with the copywriter of the book to come up with concepts that not only reflect the content, but energize and inspire the reader. 

I designed all 14 pages in Figma, as we knew this document will not need to go to print. I also assisted with translating the eBook into Japanese and Korean.

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eBook

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Animated Linkedin Ads

Our analytics show that animation increases performance on Linkedin, and I love adding motion to my design. The tone of these ads is meant to be cheeky, hoping to grab in more viewers. To animate, I experimented with Adobe Express for the first time.

Google PMax Ads

Based on analytics from previous ads we have run, we have seen ads with images of real people perform better. 

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Promo Design

We have a standard "promo pack" that rolls out alongside new assets, which includes Linkedin promotion, email banners and signatures, content for the website, and paid advertisements. It's important for these assets to feel cohesive and reflect the content of the eBook.

Social Post 2 AdaptExtendEbook
Social Post 1 AdaptExtendEbook
Email 1
Email Signature
Email 3

All images sourced from Getty. See the eBook live here.

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Mary Tannian 2025