Magic Cactus
A new beverage in the booming NA space
As the sole designer for this start-up venture, I wore a lot of hats. This included a mix packaging design, website design, social media planning, motion graphics, even occasional copywriting.
During my time at Red Antler, I worked with several brands in the beverage industry, including some in the NA + Cannabis space, that knowledge paving the way for my contract work with Magic Cactus.
Website Redesign
The first order of business, before launching for sales, was to update the website, where customers could place orders. The original design was clunk and harsh: not user friendly.
Collaborating with a contracted developer, I created a refreshed site design that reflected the comapny's mission, with a goal of driving user's to make a purchase.
Updated Site
Old Site
Meta Ads
In order to comply with Meta's policies surrounding hemp + cannabis products, we had to use language that alluded to the products bennefits, without stating the special ingredient itself.
Print Materials
Provided to retailers to inform customers about the beverage's ingredients and benefits.
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